Wednesday, May 24, 2017

How to Take Advantage of Your Competitor’s Billboard Marketing

billboard-dental-implants-example

IDEAL SITUATION: Your competitor has a billboard in the center of town, marketing their practice and an offer on dental implants (your specialty!).  Rather than paying for your own advertisements ($$$) to compete, save money and use theirs to your advantage!  

 

HOW PEOPLE SEARCH: As drivers pass by the billboard, most likely, they will look up the company name in Google/Bing/Yahoo.

 

THE HACK

Show your PAID AD for your competitor’s name and versions of it.

 

Why:

When you are outbidding your competitor, not only are you amplifying your company’s brand awareness but you are also guaranteeing an audience that is qualified and interested in what you have to offer (if they are searching for your competitor, they are also in the market for what you have to offer). To top it off, every conversion you receive, is one less for your competitor.

 

How:

When bidding, go above and beyond just their brand name. Add queries that are specific to your offerings. Not only will this widen your search horizon, but it will also lead to a better understanding of your audience (what words stick out to them in advertising, what they are looking for specifically). Understanding your audience allows you to maximize your CPCs.

 

Example:

Your competitor’s company is called “Dreams Dental”. Bid on

[Dreams Dental]

 

Include keywords or phrases that can not only widen your reach, but also tell you a little bit more about your consumer.

[Dreams Dental Prices]

[Dreams Dental Reviews]

[Dreams Dental Insurance]

[Dreams Dental implants]

 

Once you have the keywords down, make sure your ad and message are strong and relevant. If the billboard advertised a discounted offer on dental implants, make sure your ad showcases a competitive advantage you hold.  Catch their eye and bring the consumer to you.  

Following blog post was originally published on How to Take Advantage of Your Competitor’s Billboard Marketing. Read more on: http://www.RockinDentalMarketing.com

Tuesday, June 21, 2016

Top 10 Common Dental Problems

A sound mouth and an incredible grin can be precious to our feeling of prosperity and fearlessness. Yet, great dental well-being is not something to be underestimated. Look at these Top 10 Dental Problems and you would be astonished that it is so natural to avert a number of them. Great nourishment and a couple of minutes of oral care each day would spare a considerable measure of inconvenience later and spare cash as well. The colloquialism around an ounce of avoidance being justified regardless of a pound of cure, truly says it all.
 



Here's the rundown of Top 10 Common Dental Problems obligingness, About.com Dental Care pages:

Awful breath

Tooth rot

Gum malady

Oral tumor

Mouth bruises

Tooth disintegration

Tooth affectability

Toothache and dental crises

Ugly grin

What's more, the rundown is obviously about normal dental issues in grown-ups.

You can discover more about dodging or keeping the above conditions in the "Dental Problems" segment on FreeDentistFinder.com. Be charmingly astounded how you can save money on dental bills! Likewise, bear in mind to visit the Dental Treatments segment for the arrangements offered by dental practitioners and other dental experts.

Be that as it may, shouldn't something be said about children?

What is the top dental issue for American youngsters? The most well-known dental issue in kids is dental caries, or tooth rot.

In the event that tooth rot is not went to ahead of schedule, you kid confronts a lifetime of agony and inconveniences. This is the reason the American Dental Association prescribes that you take your tyke for a dental visit inside six months after the primary tooth comes and no later than the main birthday.

Think about this first dental visit as a "well infant checkup" for the infant's teeth. On the primary visit, your dental practitioner will check for tooth rot and different issues. Your dental specialist can likewise demonstrate to you generally accepted methods to clean the tyke's teeth legitimately. After the main visit, it is prescribed that child visits the dental practitioner at regular intervals.

Source: First Published Top 10 Common Dental Problems